About the author


Jon Pastorizo is a driven ecommerce expert and visionary originally from the Philippines. He completed his Bachelor's Degree in Mechanical Engineering from the prestigious Mapua Institute of Technology.

Jon currently serves as Director of Ecommerce for Inkfinitee LLC, a highly successful online business that his wife Camille, started with just $89 in 2019. With this power couple's complementary strengths, the company generated over half a million dollars in revenue in its first full year and closed out 2021 with over a million dollars in sales.

Jon's passion for ecommerce began in 2008 when he first discovered affiliate marketing after migrating to the US. This led him to learn critical skills like SEO in 2010 and selling on Amazon in 2013. In 2016, a deep dive into Shopify turbocharged Jon's ecommerce career.

Outside of work, Jon dreams of someday living on a farm and building a no-kill dog shelter with his wife. They also plan to travel the world once they check off some of their entrepreneurial goals.

Some of Jon's other passions include playing chess at a competitive level, watching suspenseful shows and end of the world movies, and making people laugh with his quick wit and humor.

Jon values straight talk, hates bullshit, and considers himself a quick study with an analytical mind. He is goal-oriented, visionary, and the word "quit" is not in his vocabulary. These traits fuel his continued success in ecommerce and beyond.

EcomExperiments is a community of ecommerce entrepreneurs obsessed with growth through marketing experiments.


We share proven strategies for finding product opportunities, acquiring customers, choosing the right combination of apps to use on Shopify stores, optimizing conversions, and scaling revenue.

If you want to grow your ecommerce business through continuous experimentation, you're in the right place. Join us!